Joe Jonas has been busy mixing the perfect summer drink. "We've had something in the mix for a long time now..." the DNCE frontman announced on social media on Tuesday, June 28th. "Pumped to announce my ownership in @drinkohza and bring you my perfect recipe of Sangria just in time for summer," he wrote on Instagram accompanied by a photo of him dressed as a sailor holding a can of his new drink.
According to a press release from Ohza, Joe's Fizzy Sangria "marks the arrival of the first sparkling and 'better-for-you' pre-mixed sangrias on the market. Crafted with premium sparkling wine and real juice, Fizzy Sangria is up to 60% fewer calories and 80% less sugar than a typical sangria made at home or by your local bartender, yet packed full, authentic flavor."
In addition to the photos, Joe also stars in a video as part of the campaign posted to the company's Instagram. "In the year 3000, history classes will learn of the day when no one drank sangria from a pitcher, ever again. Meet our new investor, co-owner, and mixologist kind enough to share his secret recipe with us, @JoeJonas," they captioned the video which features Joe sailing the rocky seas with a pitcher of Sangria.
"I love Sangria but sometimes it's difficult to take everywhere. So, I invented my own," says Joe in the humorous clip. You can watch the new ad in its entirety below.